WEBSITE
REDESIGN
A rebuild that fixes what’s slowing you down, without losing what’s already working.
We upgrade your website to modern standards: fresh design, improved speed, mobile responsiveness, and SEO migration with URL and indexing checks.
Signs It's Time for a Redesign
An outdated website doesn’t always look outdated, sometimes it just quietly underperforms. A few common signs it’s time:
Visitors leave faster than they used to, or your bounce rate keeps climbing
The site looks fine on desktop but breaks or feels clunky on mobile
Updating content means calling a developer for even small changes
Load times have crept up, or Core Web Vitals scores are in the red
The design still reflects where your business was years ago, not where it is now
You've outgrown your current plugin/theme setup and things feel patched together
If any of that sounds familiar, a redesign is usually less about a fresh coat of paint and more about fixing the structure underneath.
The Risk Most Redesigns Get Wrong
The biggest danger in a website redesign isn’t the new design — it’s losing the SEO rankings and traffic the old site already earned. A redesign done carelessly can mean broken URLs, lost backlinks, and months of recovering search visibility that took years to build.
Every redesign I do starts with an audit of what’s currently working — top-performing pages, existing rankings, backlink structure — so none of that gets thrown away by accident. The goal is a site that looks and performs better, on the same foundation of search equity you’ve already built.
What's Included
Full site audit
Reviewing current content, SEO performance, technical issues, and what’s actually working before anything gets rebuilt.
SEO-safe migration
Proper 301 redirects, preserved URL structure where it makes sense, and no accidental loss of indexed pages.
Modern, faster foundation
Rebuilt on cleaner code, optimized for Core Web Vitals and mobile from the start.
Content carried over, not lost
Existing pages, images, and copy migrated and improved, not deleted and rewritten from scratch by default.
Design that matches where your business is now
Updated visually to reflect current positioning, not just refreshed colors on the old layout.
How This Differs From a New Build
A new website starts from nothing. A redesign starts from an existing asset, traffic, rankings, content, sometimes years of brand recognition, that has to be protected through the process. That changes the approach: more upfront audit work, more care around redirects and technical SEO, and decisions about what to keep versus what to rebuild from scratch.If you’re starting completely fresh with no existing site, see WordPress Development → instead.
Redesign Process
Audit
Reviewing the existing site’s content, performance, SEO standing, and technical issues.
Plan
Deciding what’s kept, what’s rebuilt, and what the new structure looks like including a full redirect map before anything goes live.
Rebuild
Developing the new site on the improved structure, with performance and mobile experience built in from the start.
Migrate safely
Moving content over, implementing redirects, and testing that nothing that used to work has broken.
Launch and monitor
Watching rankings and traffic closely in the weeks after launch to catch anything the audit might have missed.
Redesign Projects
Is a Redesign What You Need?
A redesign is the right call if:
- You have an existing site with traffic or rankings worth protecting
- The current site is slow, hard to update, or looks dated
- You've outgrown the original design or structure
- You need better mobile performance without starting from zero
If you’re starting from nothing, a new build is usually simpler and less expensive, I’ll tell you honestly which one your situation calls for.
FAQs
For more questions contact me:
Will a redesign hurt my Google rankings?
Not if it’s done properly. The main risk comes from broken URLs and lost redirects, a full audit and proper 301 redirect mapping before launch prevents this.
Do I need to rewrite all my content?
No. Existing content can be migrated and improved rather than replaced. We’ll decide together what’s worth keeping versus rewriting.
How long does a website redesign take?
It depends on scope and complexity. After a discovery call I can give a project-specific estimate.
How much does a redesign cost?
It depends on scope and complexity. Usually, such projects start at €1500 but after a discovery call I can give a project-specific estimate.
Can you redesign a site that isn't built on WordPress?
Yes, absolutely.
What happens to my old site during the process?
The existing site stays live and unaffected until the new one is fully tested and ready, the switch happens once everything, including redirects, is confirmed working.
Do you handle the technical migration, or do I need separate help for that?
I handle the full process, including redirects, DNS/hosting coordination, and post-launch monitoring.